Alex

Guest Experience Manager

Alex brings over eight years of dedicated salon management experience to Farida Studio, preceded by twelve years working as a chef. This unique combination gives him a wealth of high-end customer service and operational expertise. For Alex, beauty and wellness are not just a career, but a lifestyle. Whether he is orchestrating a seamless daily workflow, fostering a fun and vibrant environment, or ensuring every guest enjoys a superb experience, creating a welcoming atmosphere is what brings him the greatest joy at the end of the day.